Social Media Content Ideas for Authors — February

One month into the new year already! Now that we’ve rested and found our footing, it’s time to tackle some content marketing for writers surrounding the month of February. It’s the perfect time for writers to lean into the romantic vibes of this month or give into the last hurrah of coziness as we get closer to spring. February presents a golden opportunity to strategically align your content with the season, tapping into the themes that resonate most with your readers and audience.

I’ve gathered together a great selection of content marketing ideas for writers, including many from my 2024 Romance Author Social Media bundle, which is still available in my shop (use code WSCBLOG for get $5 off!). So, buckle up, fellow wordsmiths, as we navigate the terrain of social media marketing for the month of February.

Book Reading ASMR: Turn pages or sip tea etc for an immersive video. While this doesn’t technically tie into your book, it does help your account get exposure from shares. People especially love these aesthetic videos on Instagram.

Valentine’s Day (Feb 14th): Ah, the day of romance and love. The pinnacle day for all romance authors. Use this day however you wish to draw attention to your romance books. Or you could make a post around something like “4 ways the romance genre changed my life.” (Need help with your promo? I have a set of ready-made V-Day Canva templates just waiting for you!)

Black History Month: Share your fave Black novels and authors, or share your TBR of nonfiction books on social justice you plan to read this month. (There’s also Black Lives Matter Day on Feb 26th.)

Extraterrestrial Culture Day (Feb 13th): Writer of alien-fueled sci-fi? Today is your day! Talk about the alien races in your book(s) or simply talk about your favorite alien myths, legends, and conspiracies.

Library Lovers Month: Film a “come with me to the library” video and share it with your audience. Or take a photo of your library TBR haul and post it. (There’s also Library Lovers’ Day on Feb 14th.)

Wins: Post a selfie and something you accomplished recently—big or small. This is a great engagement booster.

Morning chit-chat: Have coffee or tea with your readers in your Stories to start your week. Reader love personal moments like these. It makes them feel closer to you.

Scratch that Id: Post your fave tropes and ask readers to comment theirs. What are the tropes, themes, or types of scenes you can’t live without in a book?

Super Bowl: Football romance writers, this is for you. Don’t let this event pass by without milking the marketing surrounding it. (Also works for writers who have high school or college football stories.)

Work Naked Day (Feb 2nd): Highlight a steamy office romance scene through an excerpt or a reel.

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BONUS Content Marketing Ideas for Writers: Other February Bookish Events/Days

• Celebration of Chocolate Month: Take a photo of your book (any format) in a well-staged flat lay with some chocolate. Even better if you write cozy mystery and your title has something to do with chocolate!
• Creative Romance Month: Is there a particular scene in your book where one of the leads thinks outside of the box and performs a creative romantic gesture? Share that scene.
• International Boost Self Esteem Month: If you’re a self-help author or maybe even a psychologist or life coach, this month is great to focus on content surrounding self-esteem.
• International Friendship Month: Celebrate the friendships between the characters of your stories.
• LGBT+ History Month: Spotlight some of your favorite queer books, authors, or nonfiction titles you plan to read in celebration.
• National Homemade Soup Day (Feb 4th): Share your fave soup recipe on socials or in your newsletter.
• Sweater Day (Feb 4th): Take a selfie holding your book while you wear a sweater, or place a sweater on your bed as a backdrop for a flat lay photo.
• Freelance Writers Appreciation Week (Feb 5th-11th): Today is “a time to recognize freelance writers, the unsung heroes who craft most of the written content available on the internet, in books, print magazines, and newspapers,” according to National Today.
• World Read Aloud Day (Feb 7th): Film a video where you read a passage from one of your books.
• International Week of Black Women In the Arts (Feb 7th-15th): Take some time this week to celebrate the achievements of Black women artists.
• Read In The Bathtub Day (Feb 9th): Have a tub tray? Stage a nice little bubble bath array featuring your book or your current read.
• Lunar New Year’s Day (Feb 10th): Give the Asian books and authors you love a spotlight today.
• National Latte Day (Feb 11th): Take yourself out to a cafe and film a little video about it. (There’s also National Cafe au Lait Day on Feb 17th.)
• Galentine’s Day (Feb 13th): Celebrate the friendships between women in your stories (or in your life).
• Mardi Gras (Feb 13th): Have a book set in New Orleans? Use today to give it a boost!
• International Book Giving Day (Feb 14th): Have a free book available for download? Use today in your marketing of it.
• National Black Girl Magic Day (Feb 15th): Share the Black YA authors and books that bring you joy!
• National Comfy Day (Feb 20th): Create a reel all about cozying up to read. Example here.

Be sure to bookmark this blog post for future reference 🔖 And don’t forget to also check out my Valentine’s Day Canva Templates to help you promote your book this upcoming Valentine’s Day. I have over 30+ ready-made templates that can be used on the Canva free plan to help make your content marketing batching simple and easy. All you have to do is drop your book cover into them!

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